Fetch Privacy Policy
This policy explains what the Fetch app collects, why, who else handles it, and how you control it. It applies to the Fetch iPhone app and to fetchapp.co (together, "Fetch").
The short version
- Fetch watches the training videos you film and tells you what to change. To do that, your video goes to outside AI services that read video and sound.
- We keep your videos until you delete them or delete your account. Nothing expires on its own.
- We never sell your data. We never use your videos to train AI models. We never use them in ads.
- You can download your data and delete your account inside the app, at any time, without writing to us.
1. Who we are
Fetch is made by Cloud 9 Holdings Limited, a company registered in Hong Kong that trades as Cloud 9 Labs ("we", "us"). We are responsible for your personal data. Under GDPR and UK GDPR we are the "controller", and under Hong Kong law we are the "data user".
Cloud 9 Holdings Limited
Unit 1603, 16th Floor, The L. Plaza
367–375 Queen's Road Central, Sheung Wan, Hong Kong
Email: support@fetchapp.co
2. What we collect
Things you give us
| What | Details |
|---|---|
| Account details | Your email address, if you sign up with email. If you use Sign in with Apple, we get the email Apple shares with us. This may be a private relay address. We do not ask Apple for your name. We also record when you accepted these terms. |
| Your dog's profile | Name, sex, breed, date of birth (or an approximate age), whether your dog came from a shelter or rescue, and weight entries if you add them. |
| Your answers during setup and later | Things like what your dog can already do, what you want to work on, what rewards your dog likes, whether you use spoken or hand cues, and who else trains your dog. We also ask a few safety questions: whether your dog guards things, has mouthed or bitten, or has had a recent health change. These answers help us fit advice to your dog, and they send you to a vet or a qualified behaviour professional when we should not coach. |
| Training videos and their sound | The videos you film in the app or pick from your photo library, including the sound recorded with them. |
| Notes | Anything you type about a training session. |
| Logs and check-ins | Housetraining, socialisation, walk and practice logs, your check-in answers, your training schedule, saved items, and topics you ask us to cover. |
| Messages to us | What you send to support@fetchapp.co. |
| Cancellation feedback | If you cancel, the reasons you choose and anything you type. |
Things Fetch creates
| What | Details |
|---|---|
| Feedback and progress | What our system writes about each video: what it saw, one thing to change, exercises, before-and-after comparisons, skill progress and level. It also records whether you read or rated the feedback. |
| A Fetch ID | A random ID made on your phone the first time you open Fetch. Your data is filed under it. If you later sign in on another device, we keep your older IDs linked, so nothing you filmed is lost. |
Things we collect automatically
| What | Details |
|---|---|
| App usage | Which screens you open, which steps you finish, and summary facts such as how many videos you have filmed. These go to our analytics provider with some profile facts (your dog's breed and age band, the issues you picked, how many people train the dog, and how you heard about Fetch). |
| Device and technical data | Device model, iOS version, app version, language, time zone, and the IP address your requests come from. Our analytics and subscription providers use the IP address to work out a rough country or region. |
| Push notification token | Only if you allow notifications. |
| Subscription status | Whether you subscribe, your plan, trial and renewal dates, and the transaction records Apple and Superwall send us. We never see your card or bank details. Apple takes the payment. |
What we do not collect
We do not collect your precise location, contacts, health data or browsing history. We do not use advertising IDs, we do not track you across other companies' apps or websites, and there are no ads in Fetch. Your in-app searches are not stored. We do not use a crash-reporting service.
3. Why we use it, and our legal basis
GDPR and UK GDPR require a legal basis for each use. Here are ours.
| Why | Legal basis |
|---|---|
| Run your account, save your plan, sync it across devices, and sign you in with a code or Apple | Performing our contract with you |
| Analyse your videos, notes and dog profile to write your feedback, exercises and progress | Performing our contract with you |
| Send the notifications you allowed (feedback ready, reminders, check-ins, weekly summaries) | Performing our contract with you. iOS asks for your permission first. |
| Run subscriptions, free trials and restores | Performing our contract with you |
| Quality and safety checks: now and then a member of our team reviews feedback Fetch wrote, usually when something went wrong, to make sure it is right and safe | Our legitimate interest in giving correct and safe advice. You can say no (see section 7). |
| Understand how the app is used so we can fix confusing parts | Our legitimate interest in improving Fetch. You can object by email. |
| Keep Fetch secure, prevent abuse, and enforce our Terms | Our legitimate interest in protecting Fetch and its users |
| Answer your messages | Our legitimate interest, or our contract with you |
| Keep records the law requires and respond to lawful requests | Legal obligation |
We do not:
- sell your personal data, or "share" it for cross-context behavioural advertising as California law defines that;
- use your videos, notes or feedback to train AI models, ours or anyone else's;
- use your videos in ads or marketing. If we ever wanted to show one of your videos publicly, we would ask you first, for that video only;
- make decisions about you that have legal or similarly significant effects based only on automated processing. The AI writes training feedback about your dog, nothing more.
4. Who we share it with
We share personal data only with the service providers below, and only so they can run Fetch for us. Each one handles it under a contract or its published data-processing terms.
| Provider | What they do for us | What they get |
|---|---|---|
| Supabase, Inc. | Database, file storage, sign-in and server code. Hosted on Amazon Web Services in the US East (N. Virginia) region. | Everything listed in section 2 that is stored on our side. |
| Google LLC (Gemini API) | Watches each video and writes what it sees. Then writes the feedback. | The video and its sound, sent through a link that expires. Also your note, your dog's name, age, sex, breed and weight, your training and safety answers, what you said your dog can do, and earlier feedback for the same skill. Not your email address. |
| Groq, Inc. | Turns speech in the video into text, so we can time your cues. | The video, sent through a link that expires. |
| Amplitude, Inc. | Product analytics. | Your Fetch ID, app usage events, the profile facts listed in section 2, cancellation feedback, and device data and IP address. |
| Superwall, Inc. | Shows the subscription screen and keeps track of your subscription. | Your Fetch ID, purchase and subscription events, basic setup answers used to choose which offer to show, and device data. |
| Apple Inc. | Takes payments and manages subscriptions. Runs Sign in with Apple and delivers push notifications. | Your purchase, your Apple sign-in, and your push token. Apple handles these under its own privacy policy. |
| Expo (650 Industries, Inc.) | Sends push notifications to Apple for delivery. | Your push token and the text of each notification. |
| Resend, Inc. | Sends the sign-in code emails. | Your email address and the code email. |
About the AI services. Google and Groq process your video to give us a result. Under their terms for the paid services we use, Google does not use your videos or our prompts to improve its products, and Groq does not keep them by default. Both may keep them briefly to catch abuse or fix faults (Google Gemini API terms, Groq: Your Data). We cannot delete what they hold for you. We send them no email address or name of yours.
Other times we may share data:
- Legal reasons. When the law, a court or a government body requires it, or to protect the rights, safety or property of our users, the public or us.
- Business transfers. If we merge, are bought, or sell Fetch, your data may move to the new owner under this policy. We will tell you first.
- With your say-so. For example, when you share a before-and-after video from the iOS share sheet, you choose where it goes. We build that video on your phone and do not keep a copy.
5. Where your data is stored
We are based in Hong Kong. Your data is stored in the United States (Supabase, on AWS in N. Virginia). Our other providers mostly process it in the United States, and some may process it in other countries where they have facilities. If you are in the EU, the UK or somewhere else with transfer rules, we rely on the European Commission's Standard Contractual Clauses (and the UK addendum), adequacy decisions such as the EU–US Data Privacy Framework where a provider is certified, or other safeguards the law allows. Email us for a copy of the safeguards that apply.
6. How long we keep it
| What | How long |
|---|---|
| Your videos (on our side) | Until you delete that session's video or delete your account. Nothing expires automatically. |
| Your videos (on your phone) | The copy Fetch saved for upload is cleared once the upload is confirmed. Videos you picked from your photo library stay in your library. |
| Feedback, logs, check-ins, progress, dog profile, answers | Until you delete your account. Deleting a single video keeps the feedback and progress that came from it. |
| Account and email | Until you delete your account. |
| Push token | Until you delete your account. It stops working if you turn notifications off. |
| Records of who on our team viewed a video | Until you delete your account. |
| Analytics (Amplitude) | Kept by Amplitude under your Fetch ID. After you delete your account, that ID is erased everywhere else, so nothing links these events to you. |
| Subscription records at Apple and Superwall | Kept by them for as long as they need to run billing, refunds and their own legal duties. |
| Emails with us | As long as needed to deal with your request, and no more than three years after our last contact. |
If you use Fetch without making an account, your data is kept under your Fetch ID until you delete it in the app.
7. Your choices and rights
In the app, with no email needed
- Download your data. Open Privacy → Export your data. Fetch builds a file (JSON format) with your account, your dog's profile, your sessions and notes, your feedback, your logs and your skill progress. You save or send it wherever you like. We do not keep a copy. Videos are not in the file because they are too large. You can still watch or download any video you have not deleted. For anything the file leaves out, email us.
- Delete a video. Open Sessions you have filmed, choose a session and Delete this session. This removes the video and every clip made from it. The written feedback and your progress stay.
- Delete your account. Open Account → Delete account. This removes your account, your dog's profile, every video, log, check-in, answer and piece of feedback, under every Fetch ID you have had. Then your sign-in is deleted and the app resets on your phone. If something fails halfway, nothing is deleted, and you can try again.
- Say no to quality checks. Open Privacy and turn on Say no to quality checks. After that, no one on our team will review your feedback or videos.
- Notifications. Turn them off in iOS Settings or in the app.
- Mobile data. Choose whether videos upload over mobile data in Privacy.
Deleting your account does not cancel your subscription. Only Apple can cancel it: open Settings → [your name] → Subscriptions on your iPhone.
By email
Depending on where you live (for example the EU, the UK, California and other US states, or Hong Kong), you may have the right to:
- access your personal data and get a copy of it;
- correct data that is wrong (you can also edit your dog's profile in the app);
- delete your data;
- get your data in a portable format;
- object to our use of your data based on legitimate interests, including analytics;
- ask us to limit how we use your data;
- withdraw consent where we rely on it (for notifications, turn them off in iOS Settings);
- not be treated differently for using any of these rights.
Email support@fetchapp.co from the address on your account, or include your Fetch ID (shown in your data export). We may need to confirm it is you. We answer within one month. For California residents, we answer within 45 days. An authorised agent may ask for you if we can confirm they act for you.
Complaints. You can complain to your local data protection authority. That might be an EU supervisory authority, the UK Information Commissioner's Office, or Hong Kong's Privacy Commissioner for Personal Data. Please tell us first so we can try to fix it.
8. Security
Data is encrypted in transit and at rest. Your videos are in private storage, and each account can only reach its own data. When an AI service needs a video, it gets a link that expires. Only named members of our team can use the review tool. Every time one of them opens a video, the tool logs who opened it and why. No system is perfectly secure. If a breach affects you, we will tell you and the authorities when the law requires it.
9. Children
Fetch is for adults training their dogs. You must be 18 or older to use it. We do not knowingly collect data from anyone under 18. If you think a child has given us data, email us and we will delete it.
10. Changes to this policy
When we change this policy, we update the date at the top. If a change is significant, we will tell you in the app or by email before it takes effect.
11. Contact
Questions or requests: support@fetchapp.co
Cloud 9 Holdings Limited, Unit 1603, 16th Floor, The L. Plaza, 367–375 Queen's Road Central, Sheung Wan, Hong Kong